Why to Integrate SEO and SEM Marketing
It’s believed many internet marketing corporations do the SEM and SEO.
Some big corporations will do both SEM and SEO, but some small corporations may just do SEO first.
So, why the corporations will choose the 2 methods to promote their own? The answer is obvious.
SEM and SEO has their own advantages on internet marketing.
Many corporations are using SEO and SEM at the same time, but very few companies are able to integrate the two together.
The unconformable SEM and SEO waste a large number of potential effects.
The differences and advantages of SEO and SEM
The seamless integration of SEO and SEM need understand the characteristics of SEM and SEO firstly.
SEM's ranking is changing every moment, but SEO records the ranking of period.
Only to integrate the two together, we can lead more users to visit our website. SEO and SEM also have their own unique advantages, and their unique advantages are the important reasons for the integration of SEO and SEM.
Advantages of SEM
1. High click rate
2. Quick effect
3. Ranked on the first page
4. Strong visual impact- can do promotion of brands
5. To put URL at any time to replace
Advantages of SEO
1. Many kinds of ranking
2. High trust
3. Multiple position display
4. Without consumption
5. Long effective time
-----by Chinese Electronic Commerce Reasearch Center
Compass is a consulting & service agency for the corporations to enter Chinese market.
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If you corporation are interested in Chinese market and need help, please contact Compass.
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