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The Introduction of Pay Per Click in China

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-23

 


The Introduction of Pay Per Click in China

Pay per click (PPC) is the most competitive advertising billing model of the advertising market; by way of telephone marketing to businesses,turn the target customers and allow businesses to pay effective advertising.
Pay per click advertising is the most common form of Internet advertising. The cost of this method is very high, but the effect is very good. For example, AdWords Google, Baidu, as well as and Sohu and the banner advertising on Sina home page.

The advertising fee=starting price+clicks×price per click, The more famous search engine, prices will be higher, up to tens or even hundreds and thousands RMB. And the price of per click is 0.30 yuan. The website that provides pay per click is very much, such as Sohu, Sina search engine (Google, Baidu and Tencent), and other browsing large amount of website, such as Huajun providing software downloading.

Work flow
Pay per click list
Bid to get the most relevant keywords search. Launched a pay per click marketing campaign, what's the point of you bidding on the keyword and no one to see?

Writing advertisement text
If someone clicks on your ad only to find that your product or service is different than they are expected from the advertising text, you have just paid the wire that is not going to be converted.
Link the ad links to pay per click friendly landing page. Countless people mistake their pay per click on the ad to the home page of their website. There are two reasons for your search engine optimization strategy.
First, the search users by clicking on your home page to browse around the site, and can not immediately converted into sales. Secondly, connecting to a home page with a search engine will reduce your "quality score".
Test paid advertising

If you limit your only one ad per click pay per click marketing, you never know if there is anything different that might work better. That's why it's a good idea to have one time to perform multiple ads - ideally five to ten different ad groups. Because of the success rate of conversion, you can adjust your investment.



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