Overseas Mobile Advertising Marketing of Chinese Companies(I)
Going out of the China market is the trend of Chinese companies.
Going out of the China market has become a develping keyword throughout 2015.
The first batch loyal advertisers who want to go into the oversea market are the advertisers who have the most strong willingness.
They come from the phone game, APP for tools, cross-border electricity suppliers and tourism industry.
The prospect of oversea market looks beautiful. But in fact, advertisers have to face greater challenges and higher risk.
Because the changes of the market, the difference of users, as well as cultural differences and other multiple factors, the advertisers can not go into the foreign market easily.
In view of the current situation, To choose a professional overseas marketing service provider is the preferred way for Chinese enterprises to go into foreign market.
Overseas business platform one-stop overseas service, media flow value of in-depth, localization and creative thinking, optimization division nanny service and high safety coefficient of brand delivery channel is the biggest advantage, is the sea to do business at the earliest, the market share leader, advertisers service index rating the highest service providers.
Case of oversea marketing - security APP
Promotion requirements: quick acting for promotion, increasing the amount of installation
Promotion time: the 4th quarter of 2015
Launching strategy and optimization: In order to attract the users of different countries, age, gender and language, to push the various forms of local advertisements with strong correlation with local culture, to get the real-time feedback data, continued to optimize the delivery strategy are important. To get the result from two aspects of exposure and click volume.
Effects of marketing:
Daily installation volume: 146 thousand
Total installed volume: 12.7 million
Total display volume: 1.4 billion
Conversion rate : 30%
Reduction range of CPI cost: 20%
Compass is a consulting & service agency for the corporations to enter Chinese market.
We can provide the one-stop services of investment inspection & business connection, collaborator recruiting & sales agent recruiting, mall entry, intellectual property protection, offline advertising, purchasing & Logistics, Chinese website design & promotion, and business translation.
If you corporation are interested in Chinese market and need help, please contact Compass.
Our specially-assigned staff will reach you within 24 hours.
Compass foreign business service center (Abbrev. Compass) is a comprehensive agency that can provide one-stop service for foreign businessmen from around the world. It’s the professional agency that get the permission to establish by Chinese government. Compass provides one-stop agency services for foreign businessmen in China- investment, purchasing, joining electronic commerce platform and marketing.
Compass will help the foreign businessmen’ to do their business operations in China easier. The professional teams that consisted of different realm experts will greatly shorten the time in different steps, reduce the business costs, and the business risk in the investment project in China.