Case Analysis of WeChat Marketing in China(II)
Case 4: China Merchants Bank
Love drifting bottle
WeChat's official set up the drifting bottles.
So a lot of the merchants see a huge business opportunities on it, the business on WeChat start to promoting their products by throwing bottles.
The activities of cooperative businesses promote their products by this way.
It makes the number of drifting bottle increased in a certain period of time.
The frequency of ordinary users fishing the bottle will increase.
China Merchants Bank is one of them.
At present, China Merchants Bank launched "the activity of love drift bottles" on WeChat:
WeChat users picked up the drift bottles of China Merchants Bank by the relevant function.
After reply,China Merchants Bank will provide help to autistic children ,through the "integral small, micro charity" platform .
According to the statistics of the media:
There is a love drift bottles of CMB when they fished bottles up to 10 times ,during this activity
Case 5: Cadillac
The Marketing based on Lbs
Broadcast traffic is not fashion any more, traffic radio has occupied this area for so many years.
Cadillac launched the activity of "Route 66" on WeChat platform:
To broadcast traffic information in a real time.
To update instantly.
It provide services to local people.
Although it is grab business under the eyelids of the “Traffic Radio”.
Cadillac's Traffic Broadcast is only Limited to“Route 66”.
It is also advantages of Cadillac:
Only broadcasting the traffic information of “Route 66” , avoiding the delay of information broadcast ,due to the wide scope.
Case 6: The Shop
The Marketing of Game Type
Shop No. 1 launched "you draw,I guess "activity.
The pattern of activity :
⒈User focus on WeChat account of Shop No. 1
⒉Shop No. 1 will send a picture to subscribers every day.
⒊Then, user can send the answer to participate in this game .
The user can get a prize，if they guessed the answer in the picture and within the prescribed range .
In fact, the concept of“you draw ，my guess” is derived from the popular App game “Draw Something”.
It is not the independent research and development by Shop No.1.
But it is the first time Shop No.1 connect the game with the promotion of WeChat Activity。
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