2016 Chinese Social Media Marketing Guide with 7 Cases (IV)
Over the past year, people's consumption patterns have undergone tremendous changes both in scale and form. At the same time, consumer preferences of content and media are rapidly changing. The relationship between the brands and the consumer become complicated. The outbreak of IP content, the new video marketing, and VR/AR innovation bonus of technology imagination , also bring advertisers and marketers hitherto unknown opportunities.
In this march, ComScore, CTR, HDMR and National Image Research Center of Tsinghua University jointly issued the Report of 2016 Digital Marketing Action in China. The report presents the overall development trend of digital marketing, and do the analysis from the five major aspects of digital marketing environment, consumer insight, marketing problems and opportunities, a guide to action, gold case. It also predict 2016 annual digital marketing industry trends and marketing strategies. The following is the selection of the report’s fourth part- summary of action.
7. Seizing the opportunity of video product innovation
Taking the use of the product video marketing innovation.To consider the media strategy with more accurate, more original and better efficient.
Delivery: To have overall insight into users’ behavior and preferences, reasonable setting directional dimension and frequency control efforts.
Interaction: Planning the interactive value chain, take the good use of users’ interaction data.
Content: To show advertising in a more primitive form, and to maintain the users’ good experience.
Before(Up) and After (Down)
Compass is a consulting & service agency for the corporations to enter Chinese market.
We can provide the one-stop services of investment inspection & business connection, collaborator recruiting & sales agent recruiting, mall entry, intellectual property protection, offline advertising, purchasing & Logistics, Chinese website design & promotion, and business translation.
If you corporation are interested in Chinese market and need help, please contact Compass.
Our specially-assigned staff will reach you within 24 hours.
Tel:+86/536/8666318 Fax: +86/536/8666318
Compass foreign business service center (Abbrev. Compass) is a comprehensive agency that can provide one-stop service for foreign businessmen from around the world. It’s the professional agency that get the permission to establish by Chinese government. Compass provides one-stop agency services for foreign businessmen in China- investment, purchasing, joining electronic commerce platform and marketing.
Compass will help the foreign businessmen’ to do their business operations in China easier. The professional teams that consisted of different realm experts will greatly shorten the time in different steps, reduce the business costs, and the business risk in the investment project in China.