2016 Chinese Social Media Marketing Guide with 7 Cases (IV)
Over the past year, people's consumption patterns have undergone tremendous changes both in scale and form. At the same time, consumer preferences of content and media are rapidly changing. The relationship between the brands and the consumer become complicated. The outbreak of IP content, the new video marketing, and VR/AR innovation bonus of technology imagination , also bring advertisers and marketers hitherto unknown opportunities.
In this march, ComScore, CTR, HDMR and National Image Research Center of Tsinghua University jointly issued the Report of 2016 Digital Marketing Action in China. The report presents the overall development trend of digital marketing, and do the analysis from the five major aspects of digital marketing environment, consumer insight, marketing problems and opportunities, a guide to action, gold case. It also predict 2016 annual digital marketing industry trends and marketing strategies. The following is the selection of the report’s fourth part- summary of action.
7. Seizing the opportunity of video product innovation
Taking the use of the product video marketing innovation.To consider the media strategy with more accurate, more original and better efficient.
Delivery: To have overall insight into users’ behavior and preferences, reasonable setting directional dimension and frequency control efforts.
Interaction: Planning the interactive value chain, take the good use of users’ interaction data.
Content: To show advertising in a more primitive form, and to maintain the users’ good experience.
Before(Up) and After (Down)
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