Market Environment of Anhui Province, China
As an old saying goes “people will not be respected without credit, government will not be strong without credit, and merchants will not make fortune without credit”, ancient Hui merchants were famous for their principle “credit and honesty-based operation, no cheat to the young or the elderly”, based on which they took the leading position in Chinese business community for hundreds of years. To restore the leading position of Hui merchants and build a new image for Hui merchants, Anhui province has exerted great effort in the construction of a trustful market. In recent years, various sessions of “National Campaign of No Fake Goods” have been carried out by provincial administration for industry and commerce and provincial quality and technical supervision bureau under the leadership of CPC Anhui Provincial Committee, and thousands of enterprises and selfemployed merchants have actively participated in the activities, and a large number of commercial enterprises and markets have been awarded “No Fake Goods” Exemplary Store and Exemplary Street.
To create an honest and trustful market environment, Anhui specially launched the construction of the enterprise credit rating system and management system to further promote credit and honesty in market in 2003. In conformity of the principle “government guidance, marketized operation, industrial associations as the leader and information service agencies as the main implementer”, Anhui has gradually formed a socialized credit system covering enterprises credit record, credit collection, credit appraisal and credit information consulting service. Various governmental departments including industrial and commercial bureau, tax bureau, bank and quality supervision bureau work together to build and maintain enterprise credit file. Besides, Anhui has also established an enterprise credit warning and supervision system and accountability system.
In the meantime, it continues to carry out “Contract Honoring & Credit Keeping” Campaign and “No Fake Goods” Campaign to guide enterprises and businessmen in business operation. According to Anhui Association of Commerce, they will further investigate and appraise the honest operation situation of all commercial enterprises in the province and urge them to keep the commitment of honest and trustful operation, thus to make commercial enterprises and markets a window for “an honest and trustworthy Anhui province”.
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