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Trademark Protection in China

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-05-13

 


Trademark Protection in China

The Trademark Law of the people's Republic of China stipulates that the trade mark, the service mark, the collective trademark and the certification mark can be registered in China, and the right to exclusive use of the trademark shall be obtained. Trademark logo can be text, graphics, or combination.

A trademark is a trademark which used in the production, manufacture, processing, sorting and distribution of goods.

Service mark is a trademark that service provider in order to make a difference with service which provided by others.

Collective trademark is defined by members of the industrial and commercial organizations, associations or other collective organization used in goods or services, indicating that the operator of commodity or service provider belongs to the same organization, it is convenient to non members provide goods or other trademark services. 

Certification mark is refers to by the administrative organs with the control and the ability to detect, groups, or their designated agencies, by other people use on goods or services, in order to prove the origin of goods, the main raw material, manufacturing method, quality, precision and the goods of other specific quality trademark.

Trademark protection for a period of 10 years, without any fees during this period, after 10 years of renewal, trademark registration has the following benefits:
1. In the country to be protected, and any other person can not use.
2. Registered trademark is a kind of the most important intangible assets of enterprise sustainable existence of the chancel, which can transfer, inheritance, as an investment property and mortgage.
3. The product is easy to enter the shopping mall or supermarket sales, more and more large shopping malls or supermarkets only allowed to have a registered trademark of the goods entering market.
4. The majority of consumers believe that the use of a registered trademark of the product quality is more reliable, easy to win the trust of consumers. 
5. To avoid unintentional infringement, pay huge compensation, the new judicial interpretation of the provisions of the amount of compensation for the infringement of their own.



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