The Biggest Challenge for Mobile Video Advertising is to Retain Advertisers
4G mobile networks mature and popular, large screen devices widely used, the use of mobile video has obviously exceeded that of PC video viewing time and frequency, mobile video has gradually become people watch a video of the main entrance.
U.S digital research agency eMarketer latest report shows: mobile video advertising spending growth than any other digital advertising will be fast, in 2017 more than PC video advertising.
In the United States, mobile video advertising spending will grow by more than 70%, reaching $2 billion 620 million. EMarketer estimates, to 2019 the share of mobile digital video advertising revenue will reach 47.7%, and the overall mobile ad spending will reach 72.2% of the total number of advertising spending.
Emarketer analyst and the study's co-author Jeremy said: "mobile video ad spending is experiencing rapid growth, because more viewers video viewers and more and more time spent on smart phones and tablet computer experience, but it still has a very big challenges and difficulties.
Watch the video of a large and growing space in mobile devices. EMarketer estimates that in 2015 more than 105 million in intelligent mobile phone at least a month to watch a mobile video in the United states. Similarly, the tablet computer video users will maintain two digit growth rate of rapid growth, more than 63% of all the tablet computer users.
From the watch long, adults spend on mobile devices watch videos about 39 minutes (including tablets and smartphones), watch this long continued to rise, the future is likely to 2-3 hours.
Due to the lack of a consensus between the seller and the buyer of the measure and advertising pricing, hindering the development of mobile video, while the diversity of mobile video ad format, resulting in buyers may be more inclined to wait and see. Other challenges facing the growth of consumer spending also include uneven ad inventory, whether the application of mobile Web, the application of the uncertainty of the channel selection and other issues. Let advertisers hesitate to move the video.
However, there is a lot of room for development of mobile video, advertisers also see the future development of the potential of mobile video. They see mobile video advertising as a very attractive due to the mobile phone touch screen interaction, the perception of immersive full screen video experience of mobile devices and smart phones, desktop video than more intimate and personal video experience.
Obviously, mobile video ads with the greatest challenge is retaining advertisers, let advertising owners see the mobile video advertising effect evaluation standard and ROI transformation, facing the problem of the people oriented, mobile video advertising to solve many problems, but the mobile video trends has told us that the future of mobile video will become advertisers compete for the key resources.
Compass is a consulting & service agency for the corporations to enter Chinese market.
We can provide the one-stop services of investment inspection & business connection, collaborator recruiting & sales agent recruiting, mall entry, intellectual property protection, offline advertising, purchasing & Logistics, Chinese website design & promotion, and business translation.
If you corporation are interested in Chinese market and need help, please contact Compass.
Our specially-assigned staff will reach you within 24 hours.