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Social Media Traffic to The Tencent to Further Release the Advertising, Stimulating the Rapid Growth of Social Advertising

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-13

 

Social Media Traffic to The Tencent to Further Release the Advertising, Stimulating the Rapid Growth of Social Advertising
 
In 2015, social advertising market scale will exceed 10 billion yuan, an increase of 139%, accounting for network advertisement income proportion is 6%, the control in the United States, social advertising accounted for Internet advertising in the United States market share currently in more than 10%, we believe that by 2017, China social ads for online advertising share will reach more than 10%.


 
Leading social advertising growth is a wave of Tencent and micro-blog, the annual Tencent social advertising is expected to reach more than 9 billion yuan, micro-blog's advertising revenue is about 2 billion 500 million. Momo as a social force, despite the rapid growth of advertising revenue, but the size is still small.
 
Outlook 2016, industry given to the micro channel circle of friends generally higher expectations, also hand Q space advertising information flow will also explore streams of video information, advertising and other new business mode, the mobile social networking platform replaces portal has become an important gateway to the brand marketing, the various factors combined together will continue to boost social advertising revenue growth.



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