Let Chinese deal your Chinese business.
Let Chinese expand your Chinese market.

Analysis of All Media Advertising in February 2016

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-25

 

Analysis of All Media Advertising in February 2016
 
The latest research shows that in February 2016 the advertising market (excluding the Internet) fell 1.7%. Among them, the traditional media fell 7.8%.


 
In February 2016, Television advertising spending fell 6%, resource volume fell 4.5%. In all levels of channels, in addition to CCTV advertising spending rose 3% year on year, the provincial satellite TV, provincial ground stations and other television channels have shown a different degree of advertising spending fell. Provincial Satellite TV's spending fell 9%, change the trend of growth in a few months.
 
Newspaper advertising spending in February and the amount of resources have dropped to 50%, the situation is even more severe. In the first five pillar industries, commercial and service industries, real estate, construction industry and post and telecommunications industry advertising dropped by 56%, 52% and 63%.
 
Traditional outdoor advertising resources in February decreased by 12.7% year on year, advertising spending fell by 7.4%. Put in the top five of the largest industry, the post and telecommunications industry is still 43% of the increase in the top five to lead the industry list.

Commercial building video advertising in February advertising spending grew 54.8%. Delivery volume of the top five of the industry have varying degrees of growth, especially in the post and telecommunications industry for two consecutive months in a row on the list of top, and in February, the ad delivery increased by 678%. Computer and office automation products industry ranked seventh last month, rising to second this month, advertising on an increase of 40%.

Chinese New Year stall at the box office hot at the same time, theater video advertising spending also reached a new high, in February, the theater video advertising spending grew 129.6%. Transportation, post and telecommunications, activity classes and entertainment and leisure industry become theater video advertising large, continuous two months of stable arrangement in cinema and video advertisement to put in the list of the top five within. This month, an increase of respectively reached 175% and 38.8%, 37% and 310%. And last month put in a large amount of personal goods industry in February to reduce the amount, the chain was reduced by 23.8%.

Traffic video ad spending fell 8.3%, compared with the previous month, a decline of convergence. Put in the top five of the largest industry, the computer and office automation products industry dropped an increase of 611%, ranked fourth in the list. A lot of App advertising in the traffic video, on computer and office automation products in the traffic video ads have a certain role in boosting growth.



Compass is a consulting & service agency for the corporations to enter Chinese market.
We can provide the one-stop services of investment inspection & business connection, collaborator recruiting & sales agent recruiting, mall entry, intellectual property protection, offline advertising, purchasing & Logistics, Chinese website design & promotion, and business translation.
If you corporation are interested in Chinese market and need help, please contact Compass.
Our specially-assigned staff will reach you within 24 hours.


Name:
Email:
Phone:
Remark:
tijiaoye
shijian
ip
 
TAG: Online ads in China Media Advertising

Social Media Traffic to The Tencent to Further Release the Advertising, Stimulating the Rapid Growth of Social Advertising

2015 China Online Advertising Market Size Exceeded 200 Billion

Homeadvertising in chinaChina Online Advertisement

investment opportunities in china

Marketing in China
Purchasing in China
E-commerce in China
Investment in China

More +Contact us

Tel:+86/536/8666318 Fax: +86/536/8666318

E-mail:  info@doingbusinessinchina.org

Skype:  doingbusinessinchina

Whatsapp:  

境内合作:  1119304547

About us

  Compass foreign business service center (Abbrev. Compass) is a comprehensive agency that can provide one-stop service for foreign businessmen from around the world. It’s the professional agency that get the permission to establish by Chinese government. Compass provides one-stop agency services for foreign businessmen in China- investment, purchasing, joining electronic commerce platform and marketing.
  Compass will help the foreign businessmen’ to do their business operations in China easier. The professional teams that consisted of different realm experts will greatly shorten the time in different steps, reduce the business costs, and the business risk in the investment project in China.

Intention to cooperate

The service you need

Intellectual Property Protection Agency(Marketing in China) Offline advertising agency in China(Marketing in China) Business Center Service(Marketing in China) Exhibition Agency in China(Marketing in China) The operation agent of online store(E-commerce in China) Chinese Website planning and designing(E-commerce in China) the agent for bidding advertisement of search engine(E-commerce in China) SEO Agency (E-commerce in China) Banner advertising agency(E-commerce in China) Establish foreign joint ventures in China(Investment in China) Establish wholly foreign owned enterprise in china(Investment in China) Supplier audit(Purchasing in China) Purchase agency services(Purchasing in China)

Partner  Team Comment









Complaint 合作 Top