Analysis of All Media Advertising in February 2016
The latest research shows that in February 2016 the advertising market (excluding the Internet) fell 1.7%. Among them, the traditional media fell 7.8%.
In February 2016, Television advertising spending fell 6%, resource volume fell 4.5%. In all levels of channels, in addition to CCTV advertising spending rose 3% year on year, the provincial satellite TV, provincial ground stations and other television channels have shown a different degree of advertising spending fell. Provincial Satellite TV's spending fell 9%, change the trend of growth in a few months.
Newspaper advertising spending in February and the amount of resources have dropped to 50%, the situation is even more severe. In the first five pillar industries, commercial and service industries, real estate, construction industry and post and telecommunications industry advertising dropped by 56%, 52% and 63%.
Traditional outdoor advertising resources in February decreased by 12.7% year on year, advertising spending fell by 7.4%. Put in the top five of the largest industry, the post and telecommunications industry is still 43% of the increase in the top five to lead the industry list.
Commercial building video advertising in February advertising spending grew 54.8%. Delivery volume of the top five of the industry have varying degrees of growth, especially in the post and telecommunications industry for two consecutive months in a row on the list of top, and in February, the ad delivery increased by 678%. Computer and office automation products industry ranked seventh last month, rising to second this month, advertising on an increase of 40%.
Chinese New Year stall at the box office hot at the same time, theater video advertising spending also reached a new high, in February, the theater video advertising spending grew 129.6%. Transportation, post and telecommunications, activity classes and entertainment and leisure industry become theater video advertising large, continuous two months of stable arrangement in cinema and video advertisement to put in the list of the top five within. This month, an increase of respectively reached 175% and 38.8%, 37% and 310%. And last month put in a large amount of personal goods industry in February to reduce the amount, the chain was reduced by 23.8%.
Traffic video ad spending fell 8.3%, compared with the previous month, a decline of convergence. Put in the top five of the largest industry, the computer and office automation products industry dropped an increase of 611%, ranked fourth in the list. A lot of App advertising in the traffic video, on computer and office automation products in the traffic video ads have a certain role in boosting growth.
Compass is a consulting & service agency for the corporations to enter Chinese market.
We can provide the one-stop services of investment inspection & business connection, collaborator recruiting & sales agent recruiting, mall entry, intellectual property protection, offline advertising, purchasing & Logistics, Chinese website design & promotion, and business translation.
If you corporation are interested in Chinese market and need help, please contact Compass.
Our specially-assigned staff will reach you within 24 hours.