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The Research of Liquid Industry in China



 The Research of Liquid Industry in China

Recently, there are an Investigation on the situation of drinking  liquor in the past three months, to the group of 20-50 years old in the national first-and second-line cities.
The survey result shows that:
The group of 30 -39 year old is the main consumer in liquor market.
From the geographical point of view:
The first alternative of consumers in the West and North is liquor.
Consumers' purchasing channels develop to the combination of  online and offline.
Among them, the buyers in first tier cities has the strong economic strength.
 Drinking intention of young consumers become more and more strongly.
Especially in the age of 30 -39,33% of young consumers, said that they will increase the alcohol consumption.
 In terms of product demands, young people pursuit "color value" - especially the packaging and display of liquor products.
Traditional liquor flavor is difficult to meet the young customer’s demand for liquor.  
Because young consumer is pursuing the diversity, so they also requires the diversification of liquor flavor.
Overall , in order to obtain the support of young people,
Liquor Enterprise should be improve in the liquor taste, packaging, marketing ,other aspects of the purchase channels and so on.
Because compared with after 60, 70,the requirements of after 80,90 in the liquor taste is low degree.
General preference of them is the liquor products with soft taste.

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TAG: Liquid Industry in China

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