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Analysis of the Situation and the Competition Pattern of the Chinese Candy Product Market in 2016



 Analysis of the Situation and the Competition Pattern of the  Chinese Candy Product Market in 2016

一.An analysis of the current situation of traditional candy products market.

General candy industry is the most traditional industry in China.
Ordinary type candy has been the “sales lead” in Candy Industry.
The manufacturing process of ordinary type candy is backward, low scientific and technological content of products, low product quality, single package price and added value is very low.
Ordinary type candy mainly include:
Hard candy, nougat, low-end candy and crisp candy.
The mainly way is Twisted package.
Pillow type packaging products is less.
Candy industry is one of the two pillar snacks industry in China.
In recent years ,Candy industry maintain a rapid growth, the potential market share continues to expand.
 In the past five years, China's sugar market has maintained the annual growth rate of 8%-12%.
Growth rate has declined in 2012 and 2013.
In 2014, Chinese sugar production reached 3.62 million tons, an increase of 38% over last year.
It is expected that Chinese candy production will continue to rise.

October ,2015, China's candy production was 0.32775489 million tons, an increase of 0.65%. 
The cumulative Chinese candy production is 2.75148831 million tons, an increase of 7.52%.
 The concentration degree of Candy Production in China from Jan. to Oct. 
2015 1-5 month national grain and fruit cumulative production proportion
Sandwich Candy Industry Market Size Forecast from 2015 to 2020.
二.The Competition of Traditional Pattern of Candy Product Market 
In the current market, White Rabbit, Alps and Yake  occupies the top three in traditional candy market.
Golden monkeys, Hsu Fu Chi, Wowo and other brand is the vital brands in traditional candy market.
It occupy a larger share in traditional candy marke.

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