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How Chinese Spend on the Overseas Trip



How Chinese Spend on the Overseas Trip
The number of Chinese outbound tourist is increased.It is caused the decline of the mainland luxury market size . 
It is the first time of negative growth in China's mainland luxury market . A decrease of 1% compared with 2013.
Chinese outbound tourists spend their money on the global market of luxury goods:
Chinese consumers spend 380 billion RMB ,accounted for 30% of the total sales of  luxury goods.
Main consumer groups are taking advantage of less than a week's holiday to travel with family or a tour group, or individual.
They are shouldering the responsibility :
Purchasing a large number of products for their relatives in the mainland  . 
They will more careful when they choose the travel site .
The major consideration of outbound tourists is the difficulty of obtaining Visa  the flight time and the natural environment of destination countries.
 Because the United States relax visa policy to the mainland of China,the growth rate of mainland tourists to the United States reached to39%.
Middle class of Chinese tourist love the brand in abroad is
With the depression of the mainland market, most of the luxury brands hold a conservative attitude of opening a new stores to expand the market in 2016.
In addition,Coach, Prada, Michael kors, Kate Spade and a few brands keep good situation, the rest of the brand are in marketing of strategy adjustment.
However, the decline in mainland China's luxury market size is mainly due to the decline in men's clothing and watches.This kind of products are in poor condition.
According to the Federation of the Swiss Watch released the data in last April:
 The Swiss watch sales in mainland China in April is down to 6.5%. 
From the beginning of the male consumer market leading category transfer into female consumers leading.
But the mainland luxury goods are also in decline, the foreign consumption makes up it.

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