Ten Major Event in E-Commerce Industry of China at the beginning of 2016(I)
1.Taobao will develop the own brand business, focus of personalized customization。
First of all, Taobao will build the own brand business，focus of personalized customization and meet customer needs.
Second, Taobao will provide a range of solutions for cloud shopping guide.
In order to support the development of these own brands better.
It’ll help these brands operate their users, goods and services better.
Finally, C2B2M, is manufacturing around the consumer.
C2B2M is the way to help the seller on the Taobao, and the factory of industrial belt to do some docking.
There are some new manufacturing trends.
2. Tencent will prohibit the marketing behavior of red packets
Ma Huateng said that:
For the Tencent blocked, it has a lot of misunderstanding.
In fact,Taobao beforehand blocked WeChat.
Taobao in mobile phone shut down the channel from WeChat to Taobao merchandise and store .
Ma Huateng frankly speaking:
In the process of creating a WeChat eco-system,It often make Tencent very tangled.
In order to balance the interests of businesses and users .
In recently,the Uber was blocked
Ma said that:
This is a result of punishment for special case.
WeChat encourage the development of enterprises in the eco-system.
But ,it did find that many enterprises do excessive marketing in WeChat.
3. Suning.com build an upgraded version of business services market
It will focus on the characteristics of business.
Recently, the General Assembly of Suning Clouding Platform Service Business held in Nanjing in 2015.
Suning Tesco ,With 2.5 million business platform , revealed that:
They will continue to foster the development of business services market, and promote the logistics, finance and other business comprehensive open to service providers,
There is no wonder that Suning platform hope to build "super platform"in E-Commerce Industry .
4. Jingdong seek financial full license
Recently，On the annual meeting of the Jingdong,
Liu Qiangdong ,the CEO of Jingdong group ，announced that：
The financial of Jingdong has received A round of financing
The financing funds will be spend on the major business segments.
It report that :
the next step in of Jingdong finance is to share the cake of financial market.
Since last year, Jingdong began to seek a variety of financial licenses, which is interpreted as competing with the Internet financial giant- Ant King.
5.In January 12, 2016, Amazon announced that：
The selection items ,on the Cross-Border Electricity Suppliers platform , is up to 9 million RMB.
A month ago ,it was about 4 million RMB.
The number of selected items doubled than last month.
The increase of selected items means that consumers have more alternative in the Cross-Border E-Business , which is a critical stage from quantitative to qualitative change.
Some experts believe that
The Cross-Border Electricity Suppliers Industry is same with the Traditional Industries.
There will be one or two company become the giant companies ,and monopoly in this Indusry in some extent.
Then in 2016, Amazon how to perform?
Before ,Amazon in China has some acclimatized .
But Now, it find its position in the Chinese market.
The more crucial point is that the opponent of Amazon ，such as Ali, Jingdong,are not good at the cross-border E-business in this time.
So the competition among Ali and Amazon in the Chinese market is just a begining.
In the last year, Amazon Cross-Border E-business implement the 'Overseas Purchase' and 'Global Shop’.
Compass is a consulting & service agency for the corporations to enter Chinese market.
We can provide the one-stop services of investment inspection & business connection, collaborator recruiting & sales agent recruiting, mall entry, intellectual property protection, offline advertising, purchasing & Logistics, Chinese website design & promotion, and business translation.
If you corporation are interested in Chinese market and need help, please contact Compass.
Our specially-assigned staff will reach you within 24 hours.