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The Current Situation of China’s Sporting Goods Industry and the Prospect Analysis



 The Current Situation of China’s Sporting Goods Industry and the Prospect Analysis

The Current Situation of China’s Sport Products Industry 
The sporting goods industry in China is an emerging industry.
Neither the formation of pillar industry, nor become the dominant industry.

but there is a huge market potential , especially social function is strong.

 There is likely to become one of China's major export industries.
Generally speaking, the development of sports goods industry depends on two conditions,
One is the development of national sports,
The second one is the economic prosperity of the country and the improvement of people's living standard.
The history of modern sports has a hundred years, while the real rise of sports in China is barely 50 years.
In poor and backward China, sports is entertainment "patent" for a very small number of rich.
So there is no one sporting goods factory in the whole country.  
Sports products do not have the formation of the industry.
After the founding of new China, with the concern and support of the Party and the all level government, 
China's sports goods industry has been a qualitative leap with the development .
By the mid 1970s, hundreds of sporting goods production base has been basically formed.
The fourth largest sporting goods supply system in Beijing, Tianjin, Shanghai, Guangzhou has been improving.
This has played a positive role in meeting the needs of the development of national sports and promoting the rapid development of sports in our country.
(a) The establishment of the China Sporting Goods Federation, and gradually change the industry management system
From the Initial stage of new China to the third Plenary Session of the 11th CPC Central Committee.
In the past 30 years, China's sporting goods enterprises are mostly small factories which has attached to the light industrial system.
With the development of market economy, these enterprises has been unable to meet the requirements of the new situation in the terms of the development and experience concept.
A large number of sole proprietorship, joint venture, collective, private and individual enterprises come to the fore,with the development of sports industry and the increasing demand of the society. 
China sporting goods industry which a cross system, the coexistence of a variety of economic systems, thrive well  
At the same time, with the approval of the state ,China's Sporting Goods Federation was formally established in 1993.
Since then, the decades of history, exclusive production, exclusive management, have ended.
The development of China's sports goods industry has entered a new stage .

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