Analysis on the present situation and investment prospect of Chinese sports industry in 2016 (I)
Analysis on the present situation and investment prospect of Chinese sports industry in 2016
With the rapid development of Chinese economic, the gradual popularization of the concept of movement, the sustained support of national
policy, all of those factors provides a good foundation for development of sports industry.
Competitive sports and mass sports go hand in hand.
2016 is the year of competitive sports events.
Olympic Games in Brazil, European Cup in France, Champions League in Milan, the top event is coming soon.
The national fitness campaign is also lively and extraordinary, marathon as one of the significant signs.
According to incomplete statistics,
In 2015, at least 120 full or half marathon were held in China.
The development of the sports industry is not only growing national prestige, showing national power, but also enhance the
people's physique, provide healthy entertainment.
So with the strong policy support , influx of funds, all links and fields of sports industry are faced with a better space for development.
In 2012, the total size of China's sports industry is 259.5 billion RMB, accounting for 0.5% of GDP.
According to the target of Sports Industry "12th Five-Year" Planning
The target proportion that the added value of sports industry accounted for GDP, is 0.70%.
Compared with the proportion of the world's major national sports industry to GDP (2.0%~3.0% ),
the overall scale of Chinese sport industry is smaller.
In November 2014, the State Council promulgated the opinions on accelerating the development of sports industry, promoting sports
consumption (paper No. 46)
The opinion put forward that the total size of China's sports industry will reach 5 trillion by 2025.
According to the State Sports General Administration of the data,
In 2015, the added value of sports industry 400 billion RMB, according to the plan , the annual compound growth rate will be 28.7%;
According to statistics,
The target value of the sports industry in 31 provinces of China (autonomous regions and municipalities) is more than 7 trillion RMB.
According to this figure, the compound annual growth rate will reached 33.14%.
According to the latest statistics from the General Administration of sport,
It is expected that the total size of the sport industry will be more than 3 trillion RMB by 2020, the proportion of GDP will reach 1.0%.
From 2016 to 2020. The growth space is 2.6 trillion RMB.
The compound growth rate reached 49.62%.
Overall, the sports industry will enter the stage of rapid development in the next 5 -10 years.
Added value of Chinese sports, it is expected to reach 400 billion
Athletic events, fitness and entertainment project is the core of the sports industry.
The core industry of sports projects is the sports service industry.
Including contest operation, sports marketing, sports management, Sports copyright, sports lottery, venue operation, sports entertainment etc.
At the same time, the other industry derived from the sports industry.
Such as: sports goods, sports equipment, sports real estate, sports tourism and other industry.
The world sports industry giants come from sports marketing, sports media, sports agents and other sports services.
We believe that the sound development of China's sports service industry will bring new opportunities and challenge for the development of
domestic media companies.
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